Credit Repair Landing Page

R

Roberts

Member
Working on building a credit repair landing page and wanted to get some insight from people who’ve either created one or know what makes them actually convert.
The goal is to keep it simple but effective something that builds trust, explains the value of the service, and encourages people to either book a free consultation or submit their contact info. I'm also trying to avoid looking too “salesy” or like a scam (because let’s be honest, a lot of credit repair sites can come off that way).
If you’ve built one before or seen one that worked really well,

I’d love to know. What elements made the biggest difference (testimonials, videos, FAQs, guarantees, etc.)?. Any examples of landing pages that inspired yours?
 
If you want to convert, trust signals are EVERYTHING. I used to run ads to a landing page that had zero testimonials and it tanked. Added real client reviews (screenshots, not typed out), a BBB logo, and a short “how it works” video .... conversions doubled. Keep it super clean.
 
Less is more, IMO. People coming to a credit repair page are already skeptical. Avoid loud colors, spammy language, and fake countdown timers. Use soft tones, a clean layout, and let the offer like free consultation be the only CTA. Worked great for our local credit biz.
 
Biggest mistake i see? Not addressing the pain point. Your hero section needs to speak to why someone’s there: Tired of being denied loans or stuck with high interest? That hits harder than Fix your credit now!
 
Put your face on it. Seriously. A smiling founder with a short video saying “Hey, i’ve been there too” will do more for trust than any guarantee or fancy design. People want to connect with people, not brands.
 
I split-tested having a Money-Back Guarantee badge vs not having it. The badge version had a 42% higher submission rate. Even if no one asks for their money back, that little line can reduce hesitation.
 
Please avoid 100% guaranteed results that screams scam to anyone who’s been around the block. Instead, frame it as We work with you and advocate on your behalf with all 3 bureaus. Realistic, honest, professional.
 
Add an FAQ with expandable dropdowns. Not only does it help answer common questions like Is this legal? but it also gives Google more indexable content if you’re doing any SEO. Plus, it makes you seem transparent.
 
Use exit intent popups offering a free checklist download like 7 Common Credit Report Errors That Hurt Your Score. It captures leads even when people bounce. Email them later to bring them back.
 
LOL if your landing page looks like it was built in 2008 with neon green fonts and stock photos, don’t expect anyone to trust you with their finances. Make it modern, mobile-first, and copy light.
 
I worked at a conversion optimization agency for fintech sites. Most credit repair leads converted best when the page felt personal, had one CTA, and clearly explained: 1) what you do, 2) how long it takes, 3) cost (or free consult), and 4) what results might look like.
 
Honestly throw in a short quiz. Like 3 questions: “Do you know your current score?” “Have you tried fixing your credit before?” Then offer the free consult based on results. Engagement up, leads better qualified.
 
You NEED a privacy policy link. I know that’s boring, but anyone even mildly savvy will look for it. And having it helps with ad approval if you're running FB or Google ads. No privacy policy = red flag.
 
A countdown timer is trash for this niche. You’re not selling sneakers. You’re helping someone who probably feels shame or stress. Create a calming, reassuring tone. “No judgment, just help” worked wonders for me.
 
I saw one where they used actual screenshots of their client’s credit report changes (redacted info, obviously). It was incredibly convincing. More impactful than any generic testimonial.
 
I’ve never built a credit page but i have been a customer. What convinced me to submit my info? A live chat bubble that wasn’t a bot. I asked a question and a real human responded in 2 mins.
 
I’d say transparency is underrated. If you can include your process in a simple 3-step visual (like icons + short text), it helps people visualize what they’re signing up for.
 
You know what helped me? Embedding my Google reviews. People trust that more than random site testimonials. Even if it’s only 5 reviews, the Google link builds credibility.
 
Include a section called Who This Is For. Lay it out. If you’ve been denied a loan, rejected for a rental, or paying sky-high interest rates.... this is for you. Speak to their reality.
 
If you’re collecting info, be upfront about it. Write we respect your privacy ....we’ll never spam or sell your data right near the form. That little trust nudge makes a big difference.
 
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