Credit Repair Ads

Hi all! Has Google recently updated its requirements for credit repair advertisements?

Also, what are the current best practices for running a credit repair business when it comes to advertising? Thanks in advance!
 
Yes Google did update their policies recently in early 2025. They now require credit repair advertisers in the U.S. to be certified by the government (CFPB or state regulator) AND to complete Google’s advertiser verification. It’s part of a wider crackdown on financial scams.
 
For those of us who’ve been around since the wild west of 2015 Facebook ads, this is tame. Back then you could run a credit repair ad with a stock photo and a dream. Now? One wrong phrase and you’re suspended
 
If you’re running a legit credit repair biz, double down on organic SEO. Seriously. Ads are risky, but a well-optimized site with blog posts like What Is a 609 Letter? still pulls in leads daily.
 
It can work, especially for fixing reporting errors. I got 5 inaccuracies removed from my report through a legit service and saw a 72-point jump. Not magic.. just process.
 
Honestly Google’s new requirements are a good thing. It weeds out the “we fix credit for $49” sketchy types and gives legit businesses a better shot.
 
Google has detected deceptive content in your ad = the adult version of getting called to the principal’s office.
 
collaborate with financial coaches and debt relief programs. Referral partnerships work better than paid ads half the time.
 
Facebook group marketing still works well if you’re active & give real advice. I get 60% of my clients from just helping in niche FB groups. No ad budget needed.
 
Running a credit repair biz in 2025 = half compliance, half therapy, half marketing. Yes that’s three halves. That’s how broken this industry is.
 
Anyone else use YouTube Shorts for lead gen? i get decent engagement showing before/after credit report transformations. Fully anonymized, of course.
 
Google's verification process is a NIGHTMARE. i submitted docs twice, waited 12 days, then got denied for unclear business model. What does that even mean?
 
I used Lexington Law back in 2019. They were okay....removed a few things but honestly, paying off my cards and getting a secured card helped way more.
 
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